For Travel Trade

Familiarization (FAM) trips

Familiarisation trips, or FAM trips, give tourism professionals the opportunity to experience North Karelia firsthand. By visiting destinations, trying local experiences and meeting tourism businesses, participants gain the knowledge and inspiration they need to promote and sell the region to their customers. 

VisitKarelia arranges FAM trips through for example different projects and often in collaboration with Visit Finland.

Product Co-Development

VisitKarelia supports tourism businesses in developing new and marketable products for North Karelia. Through product co-development, we can help bring local expertise, experiences and ideas together into products that meet the needs of different target markets and are ready for promotion and sales. Whether you are developing a new experience or looking to improve an existing product, get in touch to explore opportunities for collaboration.

Joint Marketing

VisitKarelia works with tour operators to increase the visibility of North Karelia as a travel destination and support the promotion of bookable travel products. Joint marketing opportunities may include targeted campaigns, digital advertising, social media, content collaborations and other activities tailored to specific markets and products. If you are a tour operator interested in promoting North Karelia, get in touch to learn more about current opportunities and how we can work together.